The easiest way to sell is NOT to sell.
At first glance this may seem to be a contradiction. Humans are perverse by nature and we don’t like feeling pushed to do anything. It goes a whole lot easier if we think it was all our own idea. This is the power of suggestion.
If you doubt what I say is true, think back to the last time someone tried to sell you something… how did you feel?
Did your hackles go up?
Did you feel uneasy?
Did you think to yourself…”I don’t want to know”
Or did you say to yourself… “I’m not buying what he’s selling ‘cos he wants me to!”
Bearing this in mind, when you want to earn money from your work-from-home site or blog, be mindful of leading your visitor to a sale instead of bashing them over the head with a “BUY ME NOW!” club.
Visitors and readers will respond more favorably to offers of tips, tricks and recommendations.
An easy way to sell without selling is put up 3-5 links using enticing and interesting anchor text that link to good quality ClickBank products. The Clickbank Marketplace is a great place to look for niche related products you can offer on your blogs and sites. If you don’t have a ClickBank account you can sign up for free.
Be sure to choose products apt for your niche topic. Trying to sell “how to lose weight” on a gardening blog for instance is not going to result in many sales. However, “How to Grow Your Own Vegetables Easily” will be more successful.
Tips for using ClickBank:
- When at Clickbank browse the marketplace using your main keyword and select appropriate products.
- When inserting links onto your site use related keywords in your anchor text (the visible link description).
- Place the links at the top of your sidebar as a list. This will make them appear as a menu so you may get more clicks on them.
- Use link cloaking software to hide your affiliate ID. This isn’t being deceptive, it is to protect you from affiliate link hijackers. These are the people out there who remove your ID before they make the sale or worse use their own ID!
If you don’t have link cloaking software, I recommend Affiliate Link Cloaker It’s easy to use, you can set up secure pages, and it has inbuilt FTP so you can upload your cloaked pages through the program.
**If you are a member of the Million Dollar Blueprint you will have access to link cloaking software as part of your membership.
The html code structure and method of inserting the code is the same as I have discussed before in this post
Another way to use Clickbank products without selling is to link to them from words in your posts.You can do this manually as you write your posts or use the aLinks plug-in for WordPress to insert them automatically for you.
First you need to select the product and get the code from ClickBank, then setup the ClickBank module in aLinks with keywords that you want to point to the product. When this is done, whenever you use the keyword or keyword phrase aLinks automatically inserts a link to the product.
This way you can blog about anything without worrying how you are going to sell to your reader. You don’t have to.
Even though the objective of your blog is to earn you money, try not make what you blog about focused on directing your visitor to pay links. This is a very narrow and short term focus, and can be off putting for your readers.
A long term strategy is to offer links to free stuff too and work on developing a relationship with your readers. Keep them coming backing for more… More of your great content, more of your free referrals and of course more of your recommended products.
